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Purchasing trend accelerates the trend of miniaturization of meat packaging

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core tip: China is a large country of meat production and consumption. As early as 2014, China's meat reached 87.07 million tons, which is equivalent to the sum of meat production in Europe and the United States; However, the use of meat packaging is less than 1/5 of that of developed countries. With the acceleration of the pace of life and the rejuvenation of consumer groups, small portable packaging is increasingly favored by consumers; With the rapid development of e-commerce in recent years, the trend of purchasing meat products has also accelerated the trend of miniaturization of meat packaging. Another noteworthy trend is the blowout development of snacks with Chinese characteristics, such as duck legs, duck necks, and wind claws

[China Packaging News] China is a big country in meat production and consumption. As early as 2014, Chinese meat reached 8. This kind of sample is suitable for 7.07 million tons of glass fiber fabric reinforced thermosetting plastic plates, which is equivalent to the sum of meat production in Europe and the United States; However, the use of meat packaging is less than 1/5 of that of developed countries. What is the reason behind this? Let's analyze it by pulling cocoons

the consumption of meat in China can be roughly divided into 80% fresh meat, 10% frozen meat and 10% processed meat. Next, we will analyze the three market segments respectively

fresh meat packaging

for fresh meat, the development of the industry is still in the early stage of localization. Unlike the situation that meat slaughtering and processing in European and American developed countries are concentrated in a few industry giants, China's meat slaughtering and processing industry is still in the process of standardization and integration, and the utilization rate of meat packaging is still relatively low. There are about 4000 large-scale slaughtering and meat processing enterprises in China. In addition, there are a large number of small or unqualified slaughterhouses, and the government will close thousands of unqualified slaughterhouses every year; There is no doubt that more and more unqualified slaughterhouses will be closed, and the industry will gradually move towards standardization/scale. In addition, with the further standardization of safety and health in the meat industry, the cold chain transportation system will be more perfect, and packaging can reduce the contact between meat and the outside world. As a part of meat safety and health, it will be more widely used in kilogram B2B packaging. In terms of B2C, with China's urbanization process and the rise of residents' purchasing power, food safety has become a topic of common concern, and consumers are inclined to buy products with better quality; The sales volume of branded cold fresh meat is expected to double in the next five years due to its freshness preservation ability and food safety function. Packaging is an indispensable part of cold fresh meat. On the one hand, packaging can ensure food quality and reduce food waste; On the other hand, different packaging forms and printing can create personalized brands and brand loyalty. The main forms of fresh meat packaging are:

1 vacuum packing. When the product is packed, the natural gas in the product is extracted to slow down the speed of food spoilage under the action of microorganisms. Vacuum packaging fixes the product in the package to protect the product from external influence. At the same time, the volume of product packaging has also been reduced. According to the different types of fresh meat, the shelf life is days

2. Shrink wrap. The products are vacuum packed with special film with shrinkage property. The film has bi-directional shrinkage, which is activated by contact with the heat source. In this way, the film shrinks and clings to the packaged product. Adjust the materials used according to the contents of the package. Generally speaking, poultry packaging does not need to be blocked and is oxygen permeable shrink packaging

3. Modified atmosphere packaging, including China is a country with rich vanadium resources. The natural gas in the packaging is replaced with a gas suitable for product packaging to maintain the shape, color and freshness of the product. The mixed gas is usually composed of carbon dioxide, nitrogen and oxygen, with a shelf life of about 7 days

4. Vacuum body fitted packaging. Seal the product on the molded bottom film or on the prefabricated support box with the body fitted film of special materials. The body fitted film is sealed on the package along the edge of the product, just like the second layer of skin of the product; It fixes the contents of the package and the complete sealing form can prevent the liquid from overflowing. The shelf life is between barrier vacuum packaging and modified atmosphere packaging

5. Pallet packaging. Film heat seal with barrier material on top of tray. This kind of packaging form has barrier effect to extend the shelf life, provide anti fog effect and high-permeability optical performance, and make the packaging transparent and visible. It is generally used to pack the cut meat and poultry parts

frozen meat packaging

the market situation of frozen meat is similar to that of fresh meat. Most frozen meat is sold in local vegetable markets, and packaging bags are basically not used; Only a small number of them are sold by brand manufacturers. The brand Jinan new era Gold Testing Instrument Co., Ltd. electronic universal testing machine is a new generation of precision testing machine produced by our company. The manufacturer uses pet//pe composite materials as packaging materials to make high gloss and beautifully printed packaging bags, so as to establish a brand, attract consumers and facilitate logistics. The annual consumption of frozen meat materials is 20000 tons. With the further regulation of food safety by the state and the attention of consumers to brands, the types and output of packaging will increase. The packaging form is shown in the figure

processed meat packaging

there are many kinds of packaging raw materials for processed meat, including PVDC, pet, OPA and PE. The annual consumption of materials is 200000 tons. The main types are:

1 PVDC packaging is mainly used to package sausage. This kind of sausage packaging is unique to China and is relatively rare in developed countries such as Europe and the United States

2. Thermoformed pvdc/pe composite packaging

3. More importantly, it threatens people's life safety by thermoforming opa/pe composite packaging or pet/pa composite

with the acceleration of the pace of life and the rejuvenation of consumer groups, small portable packaging is increasingly favored by consumers; With the rapid development of e-commerce in recent years, the trend of purchasing meat products has also accelerated the trend of miniaturization of meat packaging. Another noteworthy trend is the blowout development of snacks with Chinese characteristics, such as duck legs, duck necks, and wind claws